Translation in Marketing is Always a Cultural Process
Your brand language should impact and create a perception of your business abilities on the journey to becoming well-known, both nationally and internationally.
When translating commercial and marketing content, a local vision and a creative translation is the key to make your prospects fall in love with you and push your brand engagement as never seen before.
To sell abroad, you need to speak in your audience's target language
To sell more you need to go international and look globally.
Scaling to a global market starts with your content translation. But, not all translations will make a good impact on your audience!
You may remember a lot of failed campaigns of big companies. To name one; Pepsi translated into Chinese its slogan “Pepsi brings you back to life”, in Mandarin, the slogan literally becomes “Pepsi brings your ancestor back from the grave” Ooopps! What a blunder in a country where reverence for ancestors is a significant influence on their culture.
WE ARE KEEN ON TRANSCREATION
What is Transcreation?
You will see on the different language options on our website how we have transcreated our message to our different audiences. You can read a detailed explanation here. But, long story short, transcreation means taking into consideration the cultural values, norms, etiquette, humour and slang of your public.
To communicate the uniqueness of your products and services, you need vivid and memorable contextual and culturally appropriate translations.
That recipe will be the key to your success and will see your clients WANTING more!
You need keen perfectionists who are invested, to create powerful translations to enhance loyalty and collaboration.
Are you and your brand ready to travel around the world?
If yes, Get comfy, we just Matched!
We create your language map, we help you fly.
Because we focus on strategic cultural thinking, creative marketing ideas and your customer’s needs. We help you to exceed your goals reaching the right people with precision.
We are proud cultural language nerds, we have passion for what we do and the people we serve.
Let’s tell your story to the world. Let’s make noise!
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THE BENEFITS OF SPEAKING MORE THAN ONE LANGUAGE Hi there, Laura here writing from the University
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Translation vs. Transcreation
A few days ago, a friend of mine mentioned I work as a translator. When
