Hi there,
Developing content that suits multiple markets, languages and cultures involve several techniques and skills. An audience in China will digest content in a completely different manner to one in Spain.
Hence, the purpose of Transcreatio is to produce an adequate translation of a message from the original language to the targeted one.
In our globalized world, companies want to be relevant everywhere. And here is where texts, websites and marketing campaigns need transcreation.
The goal of transcreation is to keep the meaning and emotion of text while adapting to a new audience’s culture.
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THE BENEFITS OF SPEAKING MORE THAN ONE LANGUAGE Hi there, Laura
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There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text.
Translation vs. Transcreation
“Transcreation” is a combination of the words “translation” and “creation”. It is sometimes called “creative translation”.
We can use “transcreation” to describe the process of adapting a message from one language to a different one while maintaining the intent, style, tone and context…
For Languages Lovers
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text.
